Pitbull's FIFA World Cup Song a Collab With Jennifer Lopez, Claudia Leitte

Pitbull performs onstage during the 2013 American Music Awards in Los Angeles, CA

FIFA and Sony Music today named "We Are One" by Pitbull featuring Jennifer Lopez and Brazilian singer Claudia Leitte the official song for the 2014 World Cup soccer tournament, which kicks off June 12 in Sao Paulo. The song will be released by Sony in the coming months and performed at the World Cup opening ceremony. A video for "We Are One (Ole Ola)" is also in the works.

He and Lopez have recorded three previous collaborations, most recently "Live it Up," a single from JLo’s upcoming album.  2011’s "On The Floor" spent three weeks in the top ten.

The last FIFA World Cup song, 2010’s "Waka Waka" by Shakira with South African group Freshly Ground, has sold 1,7400,000 digital downloads to date. This week it is No. 2 on the Latin Digital Songs chart, where it spent 42 weeks at No. 1.  The video has been viewed almost 600 million times on YouTube.

Coca-Cola kicked off World Cup fever last September with its official 2014 song, "The World is Ours," sung in English by former X-Factor contestant David Correy. Several other versions in Spanish and Portuguese have since been released, featuring Gaby Amarantos, Carlos Vives and Wisin of the reggaeton duo Wisin y Yandel, with more expected in the coming months. Coca-Cola, which has been an official sponsor of the FIFA World Cup since 1978, scored big in 2010 with their campaign theme  "Wavin’ Flag," which made the Somalia-born MC and singer/songwriter K’NAAN’s name known around the world. "Wavin’ Flag" went to No. 1 in 18 countries and sold 918,000 downloads in the U.S., according to SoundScan.

FIFA sponsor Adidas and Brazilian national team outfitter Nike are among other brands that have so far unveiled World Cup campaigns.